How to White-Label the HighLevel Desktop App

White-labeling in HighLevel lets you replace the default login URLs with your own branded domain. Instead of app.msgsndr.com, your clients see app.youragency.com.

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What Gets White-Labeled

Login URL — Where users log in to access the platform
API Domain — Shows your domain instead of gohighlevel.com
Email links — Links in system emails use your domain

How to Set Up White-Label Domain

Step 1: Choose Your Subdomain

Pick a subdomain for your login portal, such as:

app.youragency.com
portal.youragency.com
crm.youragency.com

Step 2: Add CNAME Records

In your DNS provider, add these CNAME records. Using Cloudflare? The HighLevel wizard can add these automatically.

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For the app login:

Type: CNAME
Host: app (or your chosen subdomain)
Points to: app.msgsndr.com

For link tracking:

Type: CNAME
Host: link
Points to: link.messagesender.com

Step 3: Configure in HighLevel

Go to Agency Settings → White Label
Enter your custom domain
Save and wait for verification

Step 4: Test the Login

Visit your new URL (e.g., app.youragency.com) and verify the login page appears.

Benefits of White-Labeling

Professional appearance — Your brand, not HighLevel's
Client confidence — Looks like your own software
Consistent branding — Matches your website and marketing
Reseller ready — Essential for SaaS mode